Volkswagen, PHD, DDB and HYPE perform the largest drone show in Spain – Newspaper PublicidAD

The Exterior medium shines again in an action that shows that creativity has no limits. And it is that, hand in hand with PhD, DDB Y HYPEthe experiential area of Outside Plus, volkswagen has carried out the largest drone choreography in Spain, a campaign that breaks the record set so far.

Coinciding with the festival Terramar Gardens, the brand has presented its new electric vehicle, ID Buzz, a reinterpretation of the mythical Bulli model, with a show of more than 200 drones that have flown over the sky of Sitges. And not only that, Disney+ has also been part of the action in order to promote its most recent spin-off of the Star Wars saga: Obi-Wan Kenobi.

For one night, the city of Sitges has been, rather, Sithges. This was announced by Volkswagen on its social networks, aware of the pioneering show that it was going to offer a few hours later. The Terramar festival, which combines gastronomy and music, closed its first weekend coloring the sky with more than two hundred drones that, at a height of 120 meters, drew the outline of the ID Buzz to then become the iconic lightsabers from Star Wars facing each other. Of course, the image of Darth Vader could not be missing, inviting not only the festival attendees to join the Dark Side, but also the spectators who, from the bay of Sitges, watched the show. The drones, already considered the fireworks of the future for being safe, sustainable and silent, have been coordinated to generate impressive figures the size of one hectare and have created a very special choreography to show the characteristics of the new ID Buzz.

Alba RoomInnovation & Creativity Director of the agency PhDresponsible for the campaign, explained that: «It has been a magical and fast-paced project. Thanks to the close collaboration of HYPE, we are able to develop technological and large-scale projects, such as this spectacular drone choreography, and offer our client, Volkswagen, a unique way to present the new ID.Buzz model: looking at the galaxy .».

Secondly, Marina Garciahead of HYPE, has stated that «At Exterior Plus we develop disruptive thinking to devise innovative and pioneering campaigns in Exterior. We work in a very grateful environment for this type of special actions. They are very colorful and impressive. Memory, notoriety and viralization are guaranteed thanks to the union of creativity and technology».

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