Nokia revolutionized the mobile phone industry in the late 1990s and was for many years the absolute leader in the cell phone market. However, currently, the well-known Finnish smartphone brand is practically relegated and little is known about its new models. Why Nokia is being forgotten? Here we explain it to you.
Before the era of smartphones and the appearance of brands like Apple, Nokia was one of the most popular brands together with Sony. Among the most outstanding models of the phone manufacturer is the iconic 3310, weighing just 146 grams and offering excellent performance for that time.
Another very popular device in Peru and Latin America was the Nokia 5200, which presented revolutionary features for that time. It was one of the first devices to offer music playback. In addition, it had four buttons that allowed you to answer calls, cancel them, check your agenda and enter the menu.
What was Nokia’s problem?
At the end of 2007, half of all mobile phones sold in the world were nokia. However, in the following years its market share was reduced to 34.2%. For this reason, the Finnish brand opted for a failed alliance.
In 2011, Nokia partnered with Microsoft to install the mobile version of the Windows operating system on their phones, which is considered the biggest mistake of the cell phone company. The Lumia series that was launched in collaboration with Windows was not well received and caused heavy losses for the Finnish brand.
Specialists also consider that the current failure of nokia It is due to overconfidence, since it led the cell phone market for more than a decade and did not get enough competition from LG, Blackberry and Motorola.
Another determining factor in the decline of nokia it was the lack of creativity; according to the ProAndroid portal, although it tried to copy some functionalities, it could not cope with devices with an operating system Android and iOS. Likewise, it also did not pay attention to innovation and kept the mobile phones with a keyboard against the iPhone and Samsung devices that began to include the touch screen.
Who is the new owner of Nokia?
On April 25, 2013, nokia sold its mobile telephony division to microsoft for $7.2 billion. However, in 2016, due to poor results, Bill Gates’ company also got rid of the phone brand and transferred it to HDM Global, which is the only one that has the license to develop mobile phones and tablets. nokia.