Saudia selects AVIAREPS as public relations agency

Madrid, September 20, 2022.- Saudia, the national airline of Saudi Arabia, appointed AVIAREPS as a pan-European public relations agency. Effective immediately, AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality and food and beverage brands, will be responsible for the airline’s public relations activities in Germany, Austria, Switzerland , the Netherlands, France and Italy. , Spain and the United Kingdom.

Saudia, formerly known as Saudi Arabian Airlines, is the third largest airline in the Middle East and a member of the SkyTeam airline alliance. From its main hub in Jeddah and its two secondary hubs in Riyadh and Dammam, Saudia operates domestic and international flights to more than 100 destinations around the world. During the first half of 2022, the airline carried 11.6 million passengers, an increase of 80% over the same period in 2021. Europe is a particularly important market for Saudia, as the airline recently introduced direct flights from Saudi Arabia to various destinations in Switzerland, Spain and Greece, it plans to further expand its network in Europe. In August, Saudia celebrated the 55th anniversary of its first flights to London, Frankfurt and Geneva.

AVIAREPS will support Saudia’s expansion in Europe as its strategic press representative in Germany, Austria, Switzerland, the Netherlands, France, Italy, Spain and the United Kingdom. With its extensive network of own offices in Europe, AVIAREPS ensures a coordinated public relations approach in all eight countries. Managed by the hub in Munich, AVIAREPS’ local teams of PR experts in the markets will develop strong and effective PR activities in line with Saudia’s overall communication strategy for Europe and tailor them to local markets.

Edgar Lacker, CEO AVIAREPS: “We are very proud of the appointment as a pan-European public relations agency for Saudia. With our local AVIAREPS offices in all eight countries, we can coordinate public relations activities centrally from our center in Munich and adapt and develop them locally through our market experts. We look forward to using our knowledge of local markets and our strong media connections to position Saudia as one of the most important airlines for travelers in Europe.”


AVIAREPS is the world’s leading global representation, marketing and communications company for aviation, tourism, hospitality and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients enter global markets, the company’s global network now spans around the world to six continents.

AVIAREPS’ service portfolio includes extensive experience in sales and representation, marketing and communications, business development, IT solutions and financial services. In addition to its well-established General Sales Agent (GSA) and tourism marketing representation services, AVIAREPS supports more than 250 clients in digital marketing, advertising, public relations, crisis communication, social media management, event coordination, sales, web design and much more.


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