BBVA heats up the banking war for stealing customers and already offers 150 euros to direct payroll

Almost all large and medium-sized entities in Spain offer or have offered cash gift promotions for becoming a customer and direct depositing your salary or pension. The trend has been dragging on for a couple of years now and as the months go by the offers go up to try to steal clients between banks. The latest strategy BBVA is proof of it.

The bank run by Charles Torres has reported that from now on it will give away 150 euros to all natural persons over 18 years of age who register in its ‘Account goes with you’ and domicile a salary or pension of at least 800 euros. “To benefit from this promotion, it is necessary not to be a current client of the bank, not to have caused a withdrawal as a client during the first six months prior to the start of the promotion and to maintain the payroll or direct debit pension for one year,” the entity has reported.

The truth is that BBVA already had this offer in force since June but only for young people. And previously it had a gift promotion of 100 euros, with which it now increases its firepower to try to reach more and more of the population and accelerate its customer acquisition. The war between entities for capturing users is intensifying more and more.

“Once these requirements are met, the new customer will receive the 150 euros gross (121.50 euros net) in their bank account and will be able to use the BBVA bank exchange service to transfer their income, their receipts or their bank accounts to the entity if it so wishes, ”adds the bank in its statement.

Thus, in this promotional segment it is Bank is the industry leader. The Galician entity offers up to 300 euros to take the payroll to the bank, although in this case the direct debit requirement is greater since it must be of a greater amount. follows him Cajamar with 200 euros and Unibox with 150 euros.

However, now the trend of remunerating current accounts is also reappearing. Sabadell Bank already offers, for a limited time, an offer of 2% APR on its star account, but in this Bankinter It is the one that offers the most with a remuneration of up to 5% (with limits) the first year and up to 2% the second.


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